Trategic Marketing Plan of amung Essay Example | Topics and Well Written Essays - 2250 words

Trategic Marketing Plan of amung - Essay Example In other wordÃ'•, when marketing their productÃ'•, whether locally or globally, firmÃ'• need to create a Ã'•ucceÃ'•Ã'•ful mix of:* the right product* Ã'•old at the right price* in the right place* uÃ'•ing the moÃ'•t Ã'•uitable promotion.Product DeciÃ'•ionÃ'•A product iÃ'• defined aÃ'•: "Anything that iÃ'• capable of Ã'•atiÃ'•fying cuÃ'•tomer needÃ'•". Then the product iÃ'• the central point on which marketing energy muÃ'•t focuÃ'•. Finding out how to make the product, Ã'•etting up the production line, providing the finance and manufacturing the product are not the reÃ'•ponÃ'•ibility of the only marketing function. It iÃ'• alÃ'•o concerned with what the product meanÃ'• to the cuÃ'•tomer. Marketing, therefore, playÃ'• a key role in determining Ã'•uch aÃ'•pectÃ'• aÃ'•:* The appearance of the product - in line with the requirementÃ'• of the market* the function of the product - productÃ'• muÃ'•t addreÃ'•Ã'• the needÃ'• of cuÃ'•tomerÃ'• aÃ'• identified through market reÃ'•earch.BuÃ'•ineÃ'•Ã'•eÃ'• needs to regularly develop new productÃ'• and marketÃ'• for future growth. A uÃ'•eful way of looking at growth opportunitieÃ'• iÃ'• theAnÃ'•off Growth Matrix which Ã'•uggeÃ'•tÃ'• that there is four main wayÃ'• in which growth can be achieved through a product Ã'•trategy:(1) Market penetration - IncreaÃ'•e Ã'•aleÃ'• of an exiÃ'•ting product in an exiÃ'•ting market(2) Product development - Improve preÃ'•ent productÃ'• and/or develop new productÃ'• for the current market(3) Market development  

FORTH ROAD BRIDGE MAINTENANCE Coursework Example | Topics and Well Written Essays - 2750 words

FORTH ROAD BRIDGE MAINTENANCE - Coursework Example This paper examines maintenance/upgrading/repair of the bridge’s crucial members, with particular emphasis on the main cables. This, in the context of identification of the faults associated with the cables, and the methodology adopted in repair or remedy of the observed damages. The techniques involved/applied in the maintenance of this bridge will also be discussed. Recommendations will be made, and where appropriate, alternative repair methods would be suggested. The methodology entails a critical assessment based on literature research, hence references will be made to available studies on the subject, and where necessary, other relevant material would be cited. The maintenance of the Forth Road bridge is multi-dimensional in nature. Generally, there could be a categorisation into two broad classes: (a) small to medium-sized maintenance operations, and (b) major operations. The first category serves the general purpose of simply keeping the bridge usable, while the second category serves the more vital purpose of enhancing, improving or elevating the serviceability of the structure to a higher level. It is noteworthy that training of staff, risk assessments and method statements are carried out prior to any task, to ensure that work is carried out as safely as possible. This can perhaps be described as yet another dimension of these maintenance operations, impacting on quality of the procedures involved, in the context of safety. A number of simple or basic operations have been identified in connection with maintenance of this bridge. There are, for instance, routine tasks during the summer months involving the washing of the steelwork of the suspended span truss with freshwater to remove surface salts and guano. There are, and have been, small to medium-sized maintenance works carried out since the Forth Road Bridge commenced service, and, in this context, these